What’s a landing page?

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If you’re just starting out with your website, you might be seeing a lot of jargon being thrown around. Don’t worry! I’m here to help you make sense of all of that, even if. you hate technology!

One thing you might have seen around is something called a ‘landing page.’ But you might be wondering, ‘what’s a landing page?’ You probably guessed that it has something to do with where people will ‘land’ on your website. And true, sometimes a home page and a landing page can be the same thing, especially on smaller or newer websites. (For more on what to put on your home page, crea

More specifically, a landing page is a long sales page. It’s where you focus your visitors’ attention on one call to action. You spend the whole page giving them details and convincing them to take the action that you want them to take.

Wait, what’s a ‘call to action, then?’ Oh, sorry, I got ahead of myself there. A call to action is exactly what it sounds like – you are calling or asking your website visitors to take some sort of action. This could be signing up for your email list or purchasing your product or joining your coaching program or contacting you. It’s whatever you want potential clients or customers to do when they get to your website. On a landing page, ideally, you should have one singular call to action that you spend the whole page convincing visitors to take.

Example landing page:

I took this one from the writer Mary Adkins’ Book Incubator program. I chose this one because I think it’s a perfect example of everything a landing page should be. Of course, you don’t need to include ALL of this! But it’s a great source of ideas and inspiration from someone who does landing pages extremely well. Scroll down for my notes!

What to include in a landing page?

So, if you’re trying to build your own landing page, you probably are wondering what you need to include in your landing page. Here are some parts you might want to add:

>Big header announcing the solution to a problem.

>countdown timer to create a sense of urgency.

>reasons why your potential customer/ client hasn’t been able to solve their problem on their own – and how you can help.

>your own personal story.

>your own expertise and credentials

>bios and credentials of the people on your team

>what you get if you join/ purchase/ subscribe/ etc.

>success stories from previous clients/ customers

>any awards your products or program have won

>a video or webinar explaining how your program or product works, along with the benefits

>vision of the future, where your visitor no longer has their current problem

>tesimonials and reviews

>what your product or program replaces/ examples of ‘solutions’ that probably didn’t work for your website visitors

>brands that you’ve worked with or media where you’ve been featured

>stats or data on how well your product/ program works

>timeline (if applicable)

>examples or samples of the different parts of the program or product

>a checklist of what’s included (and possibly what’s not included)

>’this is for you if…’ examples (and the opposite!)

>costs that the program or product will save you

>costs of the product/ program, including pricing options

>payment plan options

>bonuses (Wait! There’s more!)


>answers to any counter arguments potential clients or customers might have.

>contact information or a way to ask more questions

>any additional highlights for why someone might want to buy from you or work with you.

That’s it! Remember, you don’t have to do all of this! It’s a lot!! I used Mary’s page as an example, because she has such a great landing page. But you could probably only do half of the things she’s done and still have a great landing page that converts. For more details and information, check out this blog post on landing pages as well.

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